PeekAnalytics: Overview

About PeekAnalytics

PeekAnalytics is an enterprise-class social audience measurement platform that provides rich consumer insights to marketers allowing them to better identify and qualify social audiences, and target content to create highly converting social initiatives. What Nielsen® did for television and radio audiences and ComScore® did for web traffic audiences – PeekAnalytics does for social audiences.

About PeekAnalytics Technology

The platform is powered by a patented search and identity resolution technology that maps an individual's social digital footprint by standardizing disparate public content from over sixty (60) social sites and blog platforms into a single, streamlined social identity. These robust social identities are aggregated and analyzed to create the PeekAnalytics Social Audience Report.

Social Audience Reports

PeekAnalytics Social Audience Reports will change the way you view “Social Analytics.” You will no longer be limited to simply counting mentions, tweets and followers. Our platform provides demographic and psychographic insights for both your passive and active social audience to provide actionable data-driven insights. Click here to check out some demo reports.

What Social Audiences Can I Measure?

PeekAnalytics currently measures Twitter audiences. Reports can be generated for the following:
  • Followers – audience that follows a specific Twitter account.
  • Following – people a specific account follows
  • Shares – measure the audience mentioning keywords hash-tags and @usernames.
  • Trending topics – measure the audience pushing up a trending topic.
  • URLs – measure the audience sharing content from a specific site or viral YouTube clip.

PeekAnalytics is Perfect For:

PeekAnalytics currently measures Twitter audiences. Reports can be generated for the following:
  • Advertisers/Brands – Incredibly detailed insights including demographics and psychographics of both your active and passive social audience. Drill deep into individual level consumer data with the PeekAnalytics API.
  • Publishers – Arm your sales teams with deep social audience demographics and psychographics by analyzing visitors sharing content from your site. Prove to advertisers how powerful your social audience actually is.
  • Agencies – Use audience analysis to plan, measure and report the social effect of your campaigns for clients. Engage your client’s influencers based on their audience makeup, rather than just an engagement score.
  • Media Buyers – Understand and benchmark online engagement for offline media like TV and Movies. Enhance your digital spend by targeting the social audience responding to your viral content.
  • Research Teams – Why spend hours behind a social media monitoring platforms when you could just simply have the key insights delivered to your inbox.
To learn more about PeekAnalytics email info [at] PeekAnalytics.com

PeekAnalytics Solutions

PeekAnalytics - Social Audience Report Dashboard

Let our platform do the heavy lifting: automate and schedule PeekAnalytics Social Audience Reports for your brand, competitors and industry. Stop spending hours analyzing and monitoring.

Social Audience Reports include the following insights:
  • Social Use: Identify social affiliations, activities, and network size.
  • Demographics: Get statistically relevant age and gender breakdowns.
  • Geographic: See city, state, and country level data.
  • Interests: Discover audience affinities within 25 different categories.
  • Career: Uncover in which industries your audience works.
  • Income: Find out your audiences' purchasing power.
  • Education: Know what type of schools your audience attended.
  • Pull: Measure how well connected a person or brand is on the Internet.

Testimonials

“PeekAnalytics takes big data and makes it understandable and actionable. Whether it's comparing Twitter accounts or hashtags, or modeling influence within particular audience segments, PeekYou is hell bent on making Twitter data useful for business.” - Jay Baer, President, Convince & Convert, @JayBaer

“I think PeekAnalytics represents one of the most interesting, and potentially most valuable, innovations in social media measurement I’ve yet come across. Their thinking is remarkable and the value they offer to organizations trying to understand how to better connect with their audiences is genuinely important.” - Michael O'Connor Clarke - Vice President, MediaProfile, @michaelocc

“The best social media monitoring tool I’ve tested” - BL Ochman, AdAge, @Whatsnext

“Few companies are as equipped to meaningfully collect and assemble the scattered pieces of our public personas as PeekAnalytics. Not only has PeekYou been in the forefront of squaring the circle of our ever evolving online identities (while doing so in a fair and honest way), but they continue to stay ahead of the curve with Peek Analytics, a soon to be introduced means to chart online audiences that companies and individuals can use to enrich their own data” - Marshall Sponder, @webmetricsGuru

“How do you measure influence? That’s a question on the minds of many communicators. PeekYou Analytics goes beyond badges, gifts and the numbers game to present a detailed examination of your followers, who they are, where they’re from, what they’re interested in and how you influence them. The data is specific, comprehensive and gives you a more complete picture of a user’s network and their ability to engage.” - Martin Waxman, Senior Counselor, Thornley Fallis, @MartinWaxman

“Social analytics: @klout is pecking order, @PeerIndex is stability and@peekyou (PeekAnalytics) is, well, mind-blowing.“- Jay Palter, Social Media Consultant, @JayPalter

“Interesting, just got a report from @PeekAnalytics on my twitter followers, great market data. Very powerful for businesses.” - Jeremiah Owyang, Industry Analyst, Altimeter Group, @jowyang

“PeekYou Analytic is powerful tool that help discover brands the Social Consumer Insights of their network. - Jure KLEPIC, Social Media Consultant, @jkcallas

“Amazing social audience reports” - Jeremy Goldman, Digital Strategist, @jeremarketer

PeekAnalytics FAQ

Why should I care about my “passive audience”?

PeekAnalytics does not weigh highly what the market tends to call 'activity' metrics (tweet count, last tweet, follower vs. following ratio, etc.) in our algorithm. We know spambots can tweet, a lot in fact, and some humans prefer to just listen. Your passive audience may not be active tweeters but they are still visiting your web site, reading your e-mail marketing messages, clicking on your brand’s links and banners, and ultimately giving you their business.

Why do you leave out some of the audience?

Our technology requires a certain amount of information to match up someone’s digital footprint. If a user takes steps to be anonymous then there is no data to report back to you. The PeekAnalytics product team determined that it is more beneficial to see a comprehensive view of fully identified consumers, even if it is a smaller group, rather than share inconclusive or unreliable data in the report.

What about Privacy?

PeekAnalytics search technology respects consumer privacy and platform TOS by strictly indexing public web information only. We can only see what Google can see; we just see it a little differently. Traditional search engines calculate the likelihood of any URL being associated with a keyword; PeekAnalytics calculates the likelihood of any URL being associated with an individual.

How is Pull different from Klout or Kred?

Social Pull is not a measure of a single individual's “influence;” rather, it is an audience-based metric that is a direct reflection of the quality and size of the Twitter audience that has been "pulled" into following an account or mentioning a keyword @name, hashtag, or URL on Twitter. Pull’s "quality" is based on the level of transparency (around identity – explained below), social participation (number of profiles and amount of content produced) and of course the combined reach of the identified audience, as compared to the average social audience. In calculating a Pull score, we value quality above mere quantity and include active and passive audience members. The more transparent, active and connected the social audience, the larger the social Pull. Thus, a score of "10x" means the audience in question has 10 times more reach (and potentially influence) than the average audience.

Why Transparency?

To really get down to the core, consumer audience, we remove the noise, junk, and spam through a patented identity resolution process that looks for over thirty (30) metrics, including name, username, location, additional social profiles, public content such as self-published bios, presence of a profile picture and the social graph of the user. In some cases we do not include a profile simply because there is not enough information to sufficiently ascertain an online identity. This group includes anonymous accounts, fun accounts, and some spam accounts.

Audience vs. Action?

Kred, Twitalyzer, Klout, and the like, focus on engagement like Twitter comments, retweets, @replies and mentions in an effort to score someone’s ability to create "action." PeekAnalytics has no plan to become a consumer facing play, as we are focused on providing actionable demographic and psychographic data-driven audience insights to marketers. As an example of how we are different, brands like Coca-Cola don't want to reach “soda influencers;" rather, they want to reach a target audience such as Males interested in Music, Travel and Sport ages 18-25. PeekAnalytics can help them find that audience.

To learn more about PeekAnalytics email info [at] PeekAnalytics.com